If you’re an MSP that’s doing a good job for your clients — keeping servers up and running, preventing harmful malware or ransomware from infecting the network, correcting system failures before the client even notices — your customers may start taking your work for granted.
When everything is running smoothly, it can be hard to remember just how painful and costly it can be when things aren’t going well. It’s when all is well that customers start to question why they’re paying you to maintain systems and applications that appear to be running just fine. They want to know exactly what value you’re providing.
Shouldn’t this be self-evident? Shouldn’t the results speak for themselves? Unfortunately, when it comes to managed services, they often don’t. That means that you, the MSP, needs to proactively demonstrate and communicate exactly what benefits you’ve delivered to your clients.