The frequent headlines around spear phishing and ransomware serve as regular reminders that data protection is critical to a business. The City of Baltimore, Oklahoma City Public School, and Wolverine Solutions Group are just a few of the organizations that have fallen victim to ransomware attacks in recent months. Despite the ubiquity of these threats, many businesses are unprepared for this type of crime or any other catastrophic business loss. Sometimes this is due to a misunderstanding or misconfiguration of the backup solution, and sometimes it’s just a matter of business managers working so hard on growing the business that they just don’t think about how to protect the business data.
Conventional wisdom around data backup and protection is that it’s a necessary but routine task for any modern business. But what if it was possible to use this routine task as a differentiator for your business? What if you could manage your data protection in such a way that it added value to your brand?
Stasia (Anastasia) Hurley is a Senior Product Marketing Manager with Barracuda.