Facebook is never far from the news agenda, so it was no surprise to see the company under the media spotlight again when it was revealed that a recent hack exposed the personal information of 30m users. After polling visitors to Cloud Expo earlier this year on their views of Facebook and data privacy, we took to the floor at the IP Expo show in London earlier this month to learn how businesses were feeling about their defences in the wake of the latest high profile attack.
The last time we spoke to the tech industry at a UK trade show, it was on the back of the news that millions of Facebook profiles were apparently exploited for political purposes, so we were keen to understand how views had changed in the six months since then.
Back in April, trust in Facebook appeared to have been badly affected, with 55% claiming that they trusted Facebook less as a result of the Cambridge Analytica scandal. Results from IP Expo further confirmed this, with 41% of respondents citing that they didn’t trust Facebook even before this latest news story. What’s encouraging is that individuals are taking measures to protect themselves – 28% said that they had amended their security and sharing settings as a result, almost identical to the 29% who said the same at Cloud Expo.
Individuals in the IT industry have definitely become more wary of how they’re using Facebook, but did this have any bearing on their business?
Asaf Cidon is vice president of content security services at Barracuda Networks. In this role, he is one of the leaders for Barracuda Sentinel, the company's AI solution for real-time spear phishing and cyber fraud defense. Barracuda Sentinel utilizes artificial intelligence to learn the unique communications patterns inside customer organizations to identify anomalies and guard against these personalized attacks. Asaf was previously CEO and co-founder of Sookasa, a cloud storage security startup that was acquired by Barracuda. Prior to that, he completed his PhD at Stanford, where his research focused on cloud storage reliability and performance. He also worked at Google’s web search engineering team. Asaf holds a PhD and MS in Electrical Engineering from Stanford, and BSc in Computer Engineering from the Technion.