Building a solid solution or technology portfolio is important for a growing MSP, but it’s not enough to outperform the competition. You have to sell that portfolio by establishing a unique position in an increasingly crowded IT services market. You have to differentiate yourself from the competition, or you will wind up fighting for customers using short-sighted or unprofitable strategies such as discounting your services.
From a marketing perspective, this differentiation involves clear, solid positioning. You need to communicate what you do, which customers you can provide that service to, and why you do it better than everyone else.'It's not enough to outperform the competition; you have to differentiate yourself or you'll be fighting for customers using unprofitable strategies' ~Matt McCarthy @BarracudaMSPClick To Tweet
Identifying and communicating that position will require that MSPs follow a few basic steps: