Even if you’ve developed an innovative suite of IT products and services, there’s no guarantee you’ll capture a single customer without a good marketing plan. The right marketing plan will help you identify likely customers, outline the right way to reach them, and ensure that they will continue to purchase services from you over time.'To create a winning business roadmap, you must first decide what your goals are for the coming year. You will also have to create an honest evaluation of current and past marketing efforts -- what worked, and what didn't?' ~Lindsay Faria, @BarracudaMSPClick To Tweet
To create this type of winning business roadmap, you must first decide what your goals are for the coming year. If you don’t know what success looks like for your business, it will be hard to move towards it in an organized way. This will also require an honest examination of current and past marketing efforts — what worked, and what didn’t?
From there, you can develop your plan by asking the right questions:
Lindsay Faria is a seasoned marketing professional with more than 14 years of experience managing marketing programs for growing, cutting-edge technology companies. She currently leads the Partner and Content Marketing efforts at Barracuda MSP, where her team dedicates itself to providing tools, resources, and content that enables Barracuda MSP customers to be more successful, and ultimately grow their businesses. Additionally, she is responsible for promoting adoption of the company’s growing solution portfolio among Partners, empowering them to streamline their operations and provide more comprehensive security and data protection to their customers.