Barracuda

Security, Access and Reliability for Cloud-Connected Networks and Applications

Brian Babineau

Rising Cloud Threats Provide a Promising Opportunity for MSPs

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Within the increased adoption of private and public cloud platforms, cybercriminals are launching a more significant number of attacks via the cloud.

According to a recent Security Intelligence Report from Microsoft, attacks on the Azure Cloud platform increased 300 percent in the first quarter of 2017. Similar data from SkyHigh Networks found that 7 percent of Amazon’s S3 servers were exposed. The cloud presents a desirable target for cyberattacks because of the massive attack surface and the number of potential targets that are accessible — multiple companies with large numbers of employees, all with varying levels of protection.

'A 2017 study by Forrester Research reveals that cloud security spending is expected to reach $3.5 billion by 2021, with a CAGR of 28%' ~@bbabineauClick To Tweet

Many of those companies are unaware of just how vulnerable they are. Public cloud providers protect their platforms, but customers are still responsible for the security of their data, applications, network, operating systems, data encryption, and other potential attack vectors.

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Email: Cybercriminals’ Top Choice for Infiltrating Your Customers

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Email systems have become a primary source of phishing, malware, and ransomware attacks.

Convincing customers to invest in extra layers of email security can be challenging, but it's well worth it for MSPs to try. After all, they’re the ones who will have to clean up the mess if there is a breach.

For MSPs, the first step in selling customers secure email services is to convince them of the scope of the problem. Small and medium-sized businesses (SMBs) are often victims of cyberattacks, even though many SMBs feel they are not high profile enough to be targets. The Ponemon Institute notes that 55 percent of SMBs were victims of cyberattacks in 2016.

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It’s a Hybrid MSP World

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While channel companies tend to categorize themselves as VARs, MSPs, or some other designation, the reality is most IT service providers function as MSP hybrids.

Why is this still the case? Many channel companies find it hard to turn their back on business opportunities, so they adopt a startup mindset. A company in startup mode typically takes whatever business comes its way as it tries to assert itself in the marketplace.

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Overcoming Top Barriers to MSP Growth

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Managing growth is a common challenge for MSPs. They may struggle to identify new leads, or find that they aren’t generating real profits from new customers.

Growth requires discipline and focus, but there are obstacles that can impede progress. To get past those growth barriers, MSPs need to look at their business and their processes in new ways. Barracuda and TruMethods have partnered on an e-book, The TruMethods MSP Improvement Plan: 4 Areas You Need to Fix to Find MSP Success, that outlines some of these barriers to growth and how to overcome them.

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