MSP solutions: The Barracuda revenue multiplier

ChannelPro Networks recently posted a pair of ten-minute videos of interviews with two of Barracuda’s channel leaders, Greg Saenz and Alli Oneal, about the factors driving the growth of Barracuda’s MSP business — and on the topic of using AI to boost MSP revenue.

While Greg and Alli have different, complementary approaches to their subjects, they both touch on what they call the Barracuda revenue multiplier. The basic idea is that when MSPs engage with customers based on a Barracuda product or service, the overall value of the engagement, in terms of monthly recurring revenue (MRR), is multiplied. 

In her presentation — entitled “Unlocking the MRR multiplier effect” — Alli demonstrates that, on average, MSPs who lead with Barracuda earn $3 in MMR for every 1$ in Barracuda sold.

How to maximize the revenue multiplier 

Alli goes on to look at MSPs — and shares a real-world example — who follow key strategies and leverage resources to optimize that revenue multiplier, achieving in some cases nearly $6 of MRR for every $1 of Barracuda sold.

In this clip, she shares those findings and introduces the core strategies and resources used by Barracuda’s top-earning MSP partners.

Focused on MSP success

In Greg’s interview, he answers questions from Michael Siggins about the ways that MSPs can benefit from partnering with Barracuda. Greg explains topics including:

• How Barracuda focuses on developing relationships and services that help MSPs respond quickly and effectively to security and other incidents

• How AI is built into many of our products and services, using machine learning to produce advanced detection capabilities that power Barracuda Impersonation Protection and Barracuda Managed XDR

• How our MSP partners gain profitability thanks to a rich set of sales tools and other resources, along with side-by-side support for implementation 

Greg closes with a discussion of how broad and integrated Barracuda’s portfolio of solutions is—and how that’s something that some new MSP partners don’t grasp at first.

Watch Alli’s presentation and Greg’s interview to gain a solid overall understanding of why growing numbers of MSPs are choosing to partner with Barracuda—and how the Barracuda revenue multiplier works.