We’re excited to share that on March 1 we’ll be rolling out a new Market Development Funds (MDF) platform for our channel partners. The new platform will enhance and support our partners’ sales and marketing strategies and ultimately help them develop revenue opportunities to secure new business. What does all that mean? Let’s take a closer look.
With the Barracuda MDF Program, eligible partners will be able to apply for reimbursable funding for approved demand generation, business development, and partner enablement activities. Once the new platform is live, partners will be able to easily access it by logging into the Barracuda Partner Portal and clicking on the “MDF Marketing” link to submit a request.
Here’s a quick overview of the process to help you get started:
- Work with your channel manager and channel field marketing manager to create a quarterly marketing plan that supports your Barracuda business objectives.
- Submit an MDF request in the Barracuda Partner Portal.
- Execute the activity.
- Submit an MDF claim and proof of performance.
- Receive reimbursement payment.
The Barracuda MDF Program is designed to support value-add marketing activities that build awareness and demand generation while also enabling and developing partners to improve joint marketing efforts. Eligible MDF activities must fall into one of the following categories:
- Demand generation (focused on specific audiences and sales acceleration)
- Business development (focused on accelerating general awareness)
- Partner enablement (building sales awareness and education)
Activities that fall into these three categories include a wide variety of options, from direct marketing, advertising, and public relations, to promotional merchandise, customer-facing events, and more. If you have an idea and want to see if it might qualify, reach out to your channel manager or channel field marketing manager for more details and to discuss the possibilities.
You can also tune into the on-demand partner webinar See the new Barracuda Market Development Funds platform to find out more about the program and how you make the most of it.
Anne Campbell is the public relations manager for Barracuda. She's been with the organization since 2014, working on content and public relations for Barracuda MSP, the MSP-dedicated business unit of Barracuda. She started her career in newspaper and magazine journalism, and she brings that editorial point of view to the work she does, using it to help craft compelling stories.