Next week, our channel team is launching Barracuda Academy, a new addition to our partner enablement program. Barracuda Academy is a series of monthly workshops designed to provide Barracuda partners with tools, training, and resources to successfully sell Barracuda solutions.
Initially focusing on our partners in the Americas, the first Academy series begins June 15 and will feature both technical and sales sessions. June’s deep dive workshops will focus on Barracuda Cloud Application Protection 2.0 and highlight application security basics with Barracuda WAF-as-a-Service. Future Barracuda Academy series will center around other security competencies.
Building on the momentum from Discover 21, our recent virtual partner summit, the Barracuda Academy series will bring our partners another opportunity for enablement and help them grow their business in the networking security market.
“Barracuda Academy is a great fit for partners who are looking to expand their expertise and proficiency across email protection, application and cloud security, network security, and data protection,” said Chad Lindsey, Sales VP, Americas Channels & Field Operations, Barracuda. “If these are areas your organization looking to strengthen to better server your customers, I highly recommend registering for our upcoming academies.”
In a recent survey, we heard from many partners who said they were looking for more in-depth enablement. This new workshop series was created to help meet that need.
The format of the workshop series was also guided by partner feedback. Many partners shared that it is challenging to get away for a day or two for training, particularly for their technical team members. That’s why Barracuda Academy is designed as a series of shorter workshops spread out over a few weeks, with separate sessions for different time zones. This makes it easier for partners to fit in their schedule, but they’re still getting meaningful, hands-on learning with sessions that build on each other.
How Barracuda Academy can help your team
Leveraging Barracuda’s enablement program and resources will help partners protect their customers, provide satisfaction, build pipeline, and ultimately grow their business. Taking part in Barracuda Academy will help your team:
- Gain knowledge about Barracuda application security solutions, how they work, and how to sell them
- Get the tools and resources they need to sell Barracuda solutions successfully
- Learn how to use the Partner Sales Playbook effectively
- Increase their certifications
- See how Barracuda is relevant to your organizations business plan
- Get inspired to grow the business
If you would like to attend Barracuda Academy, please reach out to your local Barracuda representative for the agenda and registration.
Anne Campbell is the public relations manager for Barracuda. She's been with the organization since 2014, working on content and public relations for Barracuda MSP, the MSP-dedicated business unit of Barracuda. She started her career in newspaper and magazine journalism, and she brings that editorial point of view the work she does, using it to help craft compelling stories.