Exposing users to the latest social engineering attacks is a key feature of any Security Awareness Training program. Barracuda PhishLine offers customers real-world phishing simulation templates to evaluate whether their employees can successfully identify spear-phishing attacks and determine how likely they are to interact with them. Subsequently, PhishLine has been tracking the click-rate data related to these simulation templates for years. A clear trend has emerged among PhishLine users from a variety of industries: Emails that impersonate internal departments or applications are the most likely to bait user interaction.
Ice phishing (internal communication emulation) is successful because workers tend to get flooded with these types of emails on a daily basis. Password reset requests, storage alerts, HR notifications, and service ticket updates are all examples of these messages. The frequency and volume of these emails lead people to click without careful analysis. Ice phishing attacks can also be baited with emotional triggers like “you’re about to run out of email storage” or “your web browsing is in violation of company policy”. Emotional reactions like anger, fear or frustration tend to drive a lot of clicks, regardless of the type of email.
Out of the hundreds of phishing simulation templates we provide, 9 out of 10 of them were Ice Phishing:
|Template Name / Description||Click Rate||Ice Phish?|
|Travel Policy Updated||40%||Yes|
|HR PTO Updates||31%||Yes|
|Travel Policy Updated||30%||Yes|
|New Corporate Directory||30%||Yes|
|MFP (Multi-Function Printer) Document||29%||Yes|
|Google File Share||28%||No|
|MFP (Multi-Function Printer) Document, v2||28%||Yes|
|Found Print Job||28%||Yes|
Detecting these types of attacks takes careful analysis on behalf of the recipient but technical controls can help. For instance, you can place warning banners on external emails by using something like the External Sender Warning function on the Barracuda Email Security Gateway.
When hackers leverage ice phishing internally, after a successful Account Takeover, these attacks are even more difficult to identify. See our recent report on lateral phishing for more information on what you can do to prevent account takeover.