Email threat types: Brand impersonation

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Brand impersonation is an attack that impersonates a company or brand to hide the malicious intent of an email. The idea behind it is that a recipient will respond and provide sensitive information on the assumption that the email is from a trusted sender.

Microsoft is the most impersonated brand in spear-phishing attacks. Other commonly impersonated brands include Apple, Netflix, eBay, and PayPal. Barracuda researchers have found that Google-branded attacks account for 65 percent of form-based brand impersonation attacks in 2020


Brand impersonation is one of the threats identified in our free e-book, 13 email threats to know about right now. Get your copy now and learn how to defend against this and other dangerous email threats.

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