We are pleased to announce that Barracuda’s Total Email Protection bundle is now available to partners worldwide. The bundle brings together our full email security portfolio — Barracuda Essentials, Barracuda Sentinel, and Barracuda PhishLine — in a single SKU, making it simpler for partners to provide their customers with a layered defense against email-borne threats. You can read the press release here.
When purchased together, Barracuda Essentials, Barracuda Sentinel, and Barracuda PhishLine offer a 360-degree view of email security by providing gateway security, data protection, AI-based targeted threat protection, and user awareness training.The Total Email Protection bundle simplifies email security conversations, with both new and existing customers, by helping you tell one straightforward, compelling email security story instead of explaining individual solutions. Click To Tweet
Simplifying sales conversations
The Barracuda team developed this bundle in direct response to requests from our partners. We understand that you’re always looking for ways to simplify sales conversations and close deals faster, and this bundle helps make that possible. Combining these complementary services in a single SKU lowers deal friction, reduces administration, speeds up your sales cycle, and simplifies the purchase process for you as a channel partner.
With high-profile data breaches or new email-borne threats making headlines seemingly every day, your customers are more aware than ever that they need to be concerned about security. They’re worried, but they can also be easily overwhelmed by all the different security solutions they need, making it difficult for them to make a purchasing decision.
Having Barracuda’s full portfolio of email security solutions bundled in a single SKU simplifies those conversations, with both new and existing customers, by helping you tell one straightforward, compelling email security story instead of explaining individual solutions. Ultimately, this makes it easier for partners to close deals, and making our partners’ lives easier is a priority for us here at Barracuda.Cybercriminals are trying to bypass security measures by using social engineering tactics that rely on emails that don’t have a malicious payload. These threats require a new approach to security. Click To Tweet
Multi-layered approach to email security
Email is still the most popular threat vector. According to a SANS Institute report, 74 percent of cyberattacks originate with an email containing a malicious link or attachment. But, attacks are getting more sophisticated as cybercriminals try to bypass security measures by using social engineering tactics that rely on emails that don’t have a malicious payload.
Protecting against these types of threats requires a multi-layered approach to security, and the Barracuda Total Email Protection bundle makes it easy to provide that.
Barracuda Essentials combines inbound and outbound filtering and Advanced Threat Protection to block a wide variety of sophisticated attacks. It also offers tamper-proof archiving and cloud-to-cloud backup to help meet compliance requirements and protect against data loss from accidental or malicious deletion.
Barracuda Sentinel adds a fraud protection layer, using an AI engine to detect and blog spear phishing attacks and business email compromise. Barracuda PhishLine completes the package by improving user security awareness. The service uses a combination of advanced phishing simulation and computer-based security awareness training to help you build what we like to think of as a human firewall.
As VP, Channels at Barracuda Ezra is responsible for the direction of Barracuda's channel sales organization and its channel community. He has 25 years of indirect sales experience and a strong record of success growing channel organizations for multiple companies.