We've recently restructured our Barracuda Partner Program, so you may have been seeing the term “High-Velocity Sales Engine” on our blog and social channels. The Barracuda High-Velocity Sales Engine encompasses the philosophy and set of processes that get our solutions into our customers' hands quickly. The purpose of this system is to solve problems for our customers, as quickly and affordably as possible. Barracuda Reseller Partners and Barracuda customers experience this system in different ways.
For our distributors and value-added resellers (VARs), the High-Velocity Sales Engine starts with our brand awareness campaign. We've worked hard to get our brand out in front of decision-makers, through traditional advertising, airport ads, sports sponsorships, and other marketing strategies. We also invest in online advertising and search marketing, which drive potential customers to our website. This is where the Barracuda system really kicks in.
There's a lot of behind-the-scenes action here, and you can learn all about it in this video. For now, let's turn our attention to how the Barracuda High-Velocity Sales Engine benefits Barracuda customers:
Barracuda solution awareness: We invest in search engine marketing and other strategies to make it easy for you to find us. If you're searching for information on a web application firewall, for example, you will likely discover that we offer the Barracuda WAF. Customers who aren't familiar with our portfolio appreciate this opportunity to pursue a single-source solution.
Easy to find docs and data: Our job is to make sure you have what you need to make an informed decision. Our corporate site offers extensive information on all of our products, including case studies, data sheets, whitepapers, customer testimonials, awards & certifications, and more. Customers don't need to call us or fill out a form to get this information; it's all available on our product sites.
30-day evaluations: Ready to try out a Barracuda solution? Order a 30-day evaluation unit to try in your own infrastructure. Simply fill out the form online and we'll get one out to you. We're famous for easy deployment, but you can get support on the line if you need assistance. We also have 30-day demo deployment guides in our Barracuda TechLibrary. The best part: if you like the eval unit, you keep it. It's a complete, ready-to-use solution. No need to order another and redeploy.
Guided online demos: Don't want to set up a 30-day eval unit? Our sales specialists can get on the phone with you and walk you through a live demo. They'll show you the product, answer your questions, and get you set up for the next step in the process.
Access to Barracuda Engineers: Have a complex or unique situation? We'll connect you with a Sales Engineer who specializes in the solution you're evaluating. Our Sales Engineers work closely with Barracuda Reseller Partners to make sure our customers gets the best possible solution.
Rapid fulfillment: Physical appliances are typically shipped within 24 hours. Virtual appliances are available for download once an order is complete.
So what does this mean in dollars and cents? We can't put a dollar amount on your time, but we know that it's valuable. You don't want to spend it talking to us on the phone, or trying to find documentation, or learning a new admin console, or waiting for delivery. Our system is designed to solve your problem and let you get back to work as quickly as possible.
Christine Barry is Senior Chief Blogger and Social Media Manager at Barracuda. In this role, she helps bring Barracuda stories to life and facilitate communication between the public and Barracuda internal teams. Prior to joining Barracuda, Christine was a field engineer and project manager for K12 and SMB clients for over 15 years. She holds several technology credentials, a Bachelor of Arts, and a Master of Business Administration. She is a graduate of the University of Michigan.
Connect with Christine on LinkedIn here.