Breaking: This just in from very important people in Campbell:
Thank you all for your efforts to help execute our 1-day trial of ‘turning the color wheel’ from blue to purple. Really great effort by all. Results are in… we love blue. 46% just isn't enough.
Once you go blue…
Earlier today we announced that we are switching our primary brand color from blue to purple. You can get all the details in the press release at the end of this post.
I have to admit, one of the things I like about Barracuda is that we're willing to do the work to try new things. Changing the brand color isn't something you can do in an afternoon; you have to put some serious time and effort into this kind of thing.
It all started with some research into various colors. Our branding workgroup were looking into three specific factors:
- What does each color represent, traditionally?
- Where does each color reside on the color wheel?
- What kind of reaction does each color provoke?
I don’t know why these things matter, but I’m just going to trust the workgroup on that.
After narrowing the choices down to green, orange, and purple, we asked employees to rank their choices and give us some feedback. Purple for the win.
The rollout will take place over the next few months, as we change our signs and our Cudacar wraps. The final phase will be the implementation of employee uniforms, based on the new color. The company will be providing two shirts for each employee, to help offset the cost to employees.
We hope you enjoy the new look for Barracuda. And if you have some of our current Barracuda t-shirts, hang on to them. They're about to be collectors' items!
Purple is the New Blue
Posted Date: 2014-04-01 00:00:00
Barracuda Continues Brand Evolution by Turning the Color Wheel
Campbell, Calif. (April 1, 2014) – In an effort to further evolve the iconic Barracuda brand, the company today announced it is transitioning from its trademark blue to purple as the baseline color. In a phased approach, Barracuda is rolling out the new color today on its online properties.
“We believe that purple will represent us well going forward,” said Mark Bell, Senior Creative Director at Barracuda. “It is a next-generation color that is actually a hybrid of two colors and is found on the secondary color wheel. It is often associated with vision, imagination and flexibility. Interestingly enough, we asked our employees to choose between a handful of non-primary colors – such as green, orange or purple – and they overwhelmingly picked purple as well.”
Over the years, Barracuda’s trademark blue has become iconic with simplicity, quality, trust and reliability. “Another reason we selected purple is that it gives us an opportunity to extend the brand and try something new while maintaining approximately 46 percent of the blue,” according to Bell. “Print vendors make mistakes. A slight variation in our CMYK/RGB values renders our blue purple. We won’t have that problem anymore. And, I’m particularly excited about applying purple to mediums beyond the logos and signs.”
Barracuda began the phased rollout rollout of the new purple hue on its corporate website, Facebook, Google+ and Twitter pages. Additionally, Barracuda’s two South Bay offices will be serving up several purple lunch options including eggplant, beets and cabbage at their onsite five-star Bites Cafés.
For more information, visit the Barracuda corporate blog at http://cuda.co/prple.
About Barracuda Networks, Inc. (NYSE: CUDA)
Barracuda provides cloud-connected security and storage solutions that simplify IT. These powerful, easy-to-use and affordable solutions are trusted by more than 150,000 organizations worldwide and are delivered in appliance, virtual appliance, cloud and hybrid deployments. Barracuda’s customer-centric business model focuses on delivering high-value, subscription-based IT solutions that provide end-to-end network and data security. For additional information, please visit http://www.barracuda.com.
Christine Barry is Senior Chief Blogger and Social Media Manager at Barracuda. In this role, she helps bring Barracuda stories to life and facilitate communication between the public and Barracuda internal teams. Prior to joining Barracuda, Christine was a field engineer and project manager for K12 and SMB clients for over 15 years. She holds several technology credentials, a Bachelor of Arts, and a Master of Business Administration. She is a graduate of the University of Michigan.
Connect with Christine on LinkedIn here.