Hey everyone, I've been meaning to share this video with you guys:
In this video, Barracuda Labs Research Scientist Jason Ding is presenting Social Klepto, an experimental tool that allows users to investigate social connections for potential business related subterfuge. Put simply, there's a lot of customer-stealing going on through social networks, and this tool is designed to help users get proactive in defending their organizations.
Jason covers a lot of stuff in this 30 minute presentation:
- What is Social Klepto?
- Example of customer loss
- How much is a customer worth ?
- How much is a sales lead worth ?
- How to use Social Klepto and why focus on LinkedIn?
- How to steal leads
- Four types of social bait accounts
- How to make a ‘customer prospect'
- How to build a connection base
- Social Klepto web interface
- Information gleaned from Social Klepto, and how to use it
- How to protect yourself
- How to get Social Klepto
Check out the video, and then if you want to play around with Social Klepto, check out these links:
For more from Jason, follow him on twitter @dingzj1 and on the Barracuda Labs blog.
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Christine Barry is Senior Chief Blogger and Social Media Manager at Barracuda. In this role, she helps bring Barracuda stories to life and facilitate communication between the public and Barracuda internal teams. Prior to joining Barracuda, Christine was a field engineer and project manager for K12 and SMB clients for over 15 years. She holds several technology credentials, a Bachelor of Arts, and a Master of Business Administration. She is a graduate of the University of Michigan.
Connect with Christine on LinkedIn here.